PullString Vice-President of Engineering's Lucas Ives knows: if you are a brand and want to create a conversational experience, you will need to tell a particular story, not any story. Technical (and AI) tricks are nice, but if they don't add anything to the conversation, they are just adding noise to the narrative. That's where the writers comes in and add their magic. Audio bellow.

**Full episode on Wednesday.**

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Take (take.net/en/) is a Brazilian IT company focused on upgrading experiences through chatbots. We have been in the mobile market for more than 18 years, and have always believed in the power of messages to facilitate digital communication. That’s why we support Chat About Bots, and that’s why we created BLiP (blip.ai/en), a professional platform to build, run and evolve chatbots.